Social Media Usage While Traveling
Data-Led Story Campaign
Summary
301
Online
Pieces
Amount of coverage published on websites, blogs and online outlets
8.94M
Estimated
Views
Prediction of lifetime views of coverage, based on audience reach & engagement rate on social
160
Links from
Coverage
Total number of backlinks found across all the coverage.
125
Excellent Coverage (60+
DA)
The pieces of coverage with a DA of 60 or higher
279M
Audience
Combined total of publication-wide audience figures for all outlets featuring coverage
26.3K
Est. Social
Views
Prediction of lifetime views of social posts, based on audience reach and engagement rate
18
Pieces of Broadcast
Coverage
Pieces of Broadcast Coverage
410K
Total Local
Viewership
The total local viewership count, according to TV Eyes.
$21.4K
Total Local Market Publicity
Value
The total local publicity count (in dollars), according to TV Eyes.
764K
Total Station
Reach
The station reach of radio broadcast.